Thrive
ACCELERATE FREEDOM
INTENTION, AMBITION & IMPACT
THRIVE
THE OUTCOMES
BUILD RESILIENCE
Are you ready to transform your business into a powerhouse of success? Stand out in today’s dynamic market with a compelling brand and an exceptional client experience.
CULTIVATE JOY
Are you ready to transform your business into a powerhouse of success? Stand out in today’s dynamic market with a compelling brand and an exceptional client experience.
AMPLIFY IMPACT
Are you ready to transform your business into a powerhouse of success? Stand out in today’s dynamic market with a compelling brand and an exceptional client experience.
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THRIVE
COURSE MODULES
LEVERAGE isn’t just about theory, it’s about actionable strategies that propel your business and brand forward. Complete with Lessons, Worksheets and Activities, let’s dive into what each module holds for you.
Branding Crafting Your Distinct Identity
Your brand is more than just a logo; it’s the heart and soul of your business. In this module, we focus on the art of building a robust brand identity that resonates with your audience. From defining your brand’s messaging to creating a consistent visual presence, you’ll emerge with the ability to build a brand that engages and resonates with your target audience.
Brand Promise
Uncover what your business truly stands for. Define the promise you make to your customers and align it with your actions. Know who you are and what impact you are here to make.
Clear Messaging
Craft messages that resonate. Learn to communicate your brand’s promise with clarity, consistency, and impact.
Uniqueness
Discover what sets you apart. Uncover your edge and identify what sets your business apart and leverage it to create an unforgettable brand presence.
Customer Journey
Map the path your customers take. Understand their experiences at every touchpoint and tailor your brand’s interaction.
Brand Resilience
Prepare for the unexpected. Learn to navigate challenges while staying true to your brand’s values and identity.
Reputation, Retention, and Referral
Flourish through trust. Learn to nurture your brand’s reputation, retain loyal customers, and inspire referrals.
Marketing Connecting with Precision
Effective marketing is about resonating with your audience. In this module, you will master the powerful strategies that cut through the noise, drive connection and consistently convert. Dive into the world of target audiences, market segmentation and digital marketing essentials. By the end of this module, you’ll be armed with the knowledge to drive engagement, conversion, and long-term loyalty.
Segmentation
Know your audience. Define your client segments and understand their needs, pain points and aspirations.
Connection
Build meaningful connections. Develop strategies to engage your audience authentically across different platforms.
Consumer Buying Behaviours
Decode purchasing decisions. Explore consumer psychology and tailor your approach accordingly.
Marketing Channels
Choose wisely. Navigate the landscape. Explore diverse marketing channels and align them with your target audience.
Conversion Strategies
Transform interest into action. Master strategies that guide potential clients from interest to conversion.
Creating Irresistible Offers
Craft offers that captivate. Design compelling value propositions that your audience can’t resist.
Business Fundamentals Thriving at the Core
At the heart of every thriving business is a strong set of fundamentals. This module covers essential topics such as refining your value proposition, establishing a clear employee journey and crafting a compelling vision and clear direction. By honing these skills, you not only set the stage for accelerated growth but also create an ecosystem where success becomes an inherent part of your journey.
Value Proposition
Define your value. Create a clear statement of the unique value your business delivers to its customers and sets you apart.
Employee Journey
Cultivate a thriving culture. Build an enriching employee journey that empowers and engages employees from onboarding to growth.
Operational Efficiency
Streamline for excellence. Optimise your operations to maximise efficiency and customer satisfaction.
Vision, Values, and Direction
Set your compass. Develop a compelling vision and values that guide your business toward success.
Start Strong & Stay Steady
Lay the groundwork for longevity. Forge a solid beginning and sustain it for lasting success.
Finance Navigating the Numbers
Numbers tell the story of your business. But they can be scary when you don’t fully understand them or know what to look at or where to find them. In this module, we demystify all the stress around numbers and help you gain the confidence to make informed financial decisions that drive growth and stability.
Building Confidence
Embrace financial insights. Develop confidence in understanding and analysing your business’s financial health.
What to Measure and Why
Numbers that matter. Identify the key metrics for success and understand their impact on your business.
Growth Strategies
Plan for expansion. Explore strategies that fuel growth and ensure financial stability.roach accordingly.
Navigating Profit & Loss
Uncover financial insights. Master the statement to understand the health of your business.
Key Actions for Impact
Make strategic decisions. Learn which financial actions have the most significant impact on your bottom line.
“the best way to predict the future, is to create it”
are you ready for change?
EXCLUSIVE
PREMIUM PERKS
LIFETIME ACCESS
Unlock a lifetime of knowledge with LOFT EDU. Enjoy continuous learning with the opportunity to re-watch and re-work all aspects of your business whenever you need to. It’s like having us ride shotgun with you!
THE VAULT
For the first time ever, we are giving you access to our entire vault of tools, trackers, resources and frameworks. We have built these from scratch and work with them every day so we know just how well they work!
GUARENTEED RESULTS
Dive into this process and go all-in with us by following the lessons & implementing the actions & don’t get results? Not only will we refund you, but we’ll also work with you personally until the results come.
Client Love
I had the privilege of working with Vanessa, and the experience has truly transformed my business. Having worked with various coaches in the past, I was pleasantly surprised by the unique tools and perspectives Vanessa brought to the table. Her insights prompted a profound shift in my thinking, revealing new possibilities for my business that I had previously overlooked. Vanessa’s guidance helped me recognize the often overlooked aspects that can profoundly impact our success, even amidst our daily grind. I am sincerely grateful for her support and guidance. Thank you, Vanessa, for helping me see my business in a whole new light.
Working with LOFT Inc has been one of the most valuable and genuine experiences of my life! It has been a total game changer for me and my team! The level of experience integrated with their level of care and authenticity has had such a positive impact on our business and personal life. The guidance, the content, the 1:1 sessions, the chats and the consistent support has just been above and beyond, the value has been priceless. The business has grown in every aspect and so have we as business owners. We are forever grateful & highly recommend you to join this amazing warm, wonderful group of people.
Working with LOFT Inc has been such an amazing eye opening & life transforming experience. After being in business for 14 years I thought I knew most things & was doing pretty well, however they helped me to see my business from a whole new light and helped me explore the untapped potential growth within my business I didn’t even know existed. The possibilities for me and my business are endless. The LOFT team are always there ready to help and support you – they make you think differently and explore other ways of thinking and operating. I cannot recommend Vanessa and her team highly enough. Truly life changing!
I have worked with Vanessa and her fantastic team at LOFT Inc over the last 18 months and in this time I completed 2 education programs. The programs have helped me as an individual to really grow and take charge of my business. The fact that these programs not only helped drive profit, but they also assisted with information on so many other parts of your business that sometimes gets forgotten or pushed aside was extremely valuable to me. I was able to redefine my Brand, service offering, pricing and profitability. Thank you to the wonderful team at LOFT Inc and I look forward to our continued partnership this year!
I have been working with Vanessa and LOFT Inc for 5 years now and can contribute the successful results on my P&L to the strategic planning gained through her various workshops and personalised mentoring sessions. Vanessa is very relatable, has the experience and the knowledge to ensure growth and optimisation in your business. With 30 years’ running my own business, I find her guidance provides me with renewed motivation, energy, and passion. Vanessa is the real deal and I know my investment with LOFT guarantees me great returns in my business.
Vanessa is true game changer in every sense of the word. She came into my life at a time when I had lost all connection and enthusiasm for my business, but yet somehow, she managed to completely transform my perspective. Vanessa is so invested in your own personal happiness that she helps break down your walls and work through why you feel the way you feel.
I went from wanting to throw the towel in to a 30% growth, expanded to a second location and woke up every day feeling inspired, empowered and motivated.
EMPOWERED EDUCATION
LEVERAGE is not just about knowledge acquisition; it’s about applying that knowledge to create tangible results. Each lesson combines theoretical insights with practical exercises, ensuring you’re not only learning but also implementing strategies that work.
As you progress through the program, you’ll uncover the power of blending theory with action, transforming your business from the ground up. Your journey doesn’t stop at the end of each module; it’s a continuous evolution towards lasting success.
So if you are ready for change, if you know you are sitting on a mountain of untapped potential then it’s time to unlock it – LEVERAGE will help you do just that. It’s the perfect place to start for all Business Owners, including Sole Traders – there is a tonne of value in this course for everyone. I hope you enjoy it as much as I loved creating it..!!


THOUGHTS MATTER
Just like a skyscraper relies on a solid foundation, your business’s success hinges on the strength of its foundations. By starting strong with LEVERAGE, you’re ensuring accelerated financial growth and long-term viability.
Are you ready to take the first step towards transforming your business? Join LEVERAGE today and equip yourself with the tools to thrive in an ever-evolving business landscape. Your journey to empowered growth starts here.

COST OF INACTION
LEVERAGE is not just about knowledge acquisition; it’s about applying that knowledge to create tangible results. Each lesson combines theoretical insights with practical exercises, ensuring you’re not only learning but also implementing strategies that work.
As you progress through the program, you’ll uncover the power of blending theory with action, transforming your business from the ground up. Your journey doesn’t stop at the end of each module; it’s a continuous evolution towards lasting success.


