LEVERAGE

THE OUTCOMES

COMPELLING BRAND

A compelling brand enhances how your business is recognised and perceived by your audience, elevating your unique value and driving increased consumer engagement and loyalty.

CLEAR MESSAGING

Clear, concise messaging that evokes emotion with your ideal clients helps you cut-through the noise, elevating both the value you offer and the impact you make. This helps clients make informed, fast buying decisions.

INCREASED SALES

A clearly defined sales process ensures consistency in business performance and cashflow. Whilst not complex to build, they are often overlooked for marketing activity which is not the same.

  • LIFETIME ACCESS  –  yours to watch and rewatch anytime
  • THE VAULT  –  access all our resources & frameworks
  • GUARENTEED RESULTS  –  it’s tried and tested

As featured in

LEVERAGE

COURSE MODULES

LEVERAGE is about actionable strategies that propel your business and brand forward. Each Module is complete with Lessons, Worksheets and our unique Frameworks so you can Learn and Implement at the same time. Vanessa is big on action, which is why she will walk you through this entire course step-by-step, ensuring you get maximum value. Let’s dive into what each module holds for you…

BRANDING Shine your Light

Your brand is more than just a logo, it’s the heart and soul of your business. In this module, we focus on the art of building a robust brand that resonates with your audience. From defining your brand’s purpose and promise to creating an impactful emotional connection, you will emerge with a compelling brand that excites and engages your ideal customers.

BRAND BUILDING PURPOSE and PROMISE BRAND PERSONALITY EMOTIONAL CONNECTION BRAND NARRATIVE BRAND RESILIENCE

Brand Building
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Brand Building is the art of shaping the identity of your brand, crafting Who You Are, What You Stand For and the Impact You Want to Make. It includes your tone of voice, value proposition, consumer relevance and your ability to attract customers in a way that makes it fast and easy for them to buy from you.

→   Understand the Brand Building Framework
→   Discover your Brand’s Untapped Potential
→   Design your Implementation Process

Purpose & Promise
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Your brand’s purpose is its reason for existing beyond making a profit. It’s the driving force behind everything you do and the impact you aspire to have on the world – or at least it should be. Your brand promise is the commitment you make to your customers, the assurance that you will deliver on in every interaction.

→   Create and/or Strengthen your Brand Purpose
→   Create and/or Strengthen your Brand Promise
→   Discover your Brand’s Hidden Value

Brand Personality
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Just like people, brands have personalities too. It is the set of traits, values, and characteristics that define its identity and shape how it’s perceived by others. Whether you’re playful and cheeky or professional and authoritative, your personality should resonate with your target audience and help differentiate you from others in the market.

→   Build your Brand’s Personality Profile
→   Establish Tone of Voice Guidelines
→   Create your Brand’s Language Library

Emotional Connection
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People don’t just buy products or services, they buy into emotions and real-life stories. Building an emotional connection with your audience is vital for capturing attention and fostering loyalty. By tapping into their Fears, Loves, Aspirations and Goals (FLAG), you will create meaningful connections that go beyond transactional relationships.

→   The Art of Building Emotional Connection
→   Develop your unique FLAG Framework
→   Create your Connection Strategy

Brand Narrative
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Every brand has a story to tell, and the way you tell it can make all the difference. The narrative is the thread that weaves everything together into a cohesive and compelling story that captivates your audience. Whether it’s through your website, socials or marketing campaigns, the language you use should be consistent and authentic.

→   Develop your Brand Story
→   Identify your Communication Pillars
→   Identify your Narrative “No Go’s”

Brand Resilience
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Brand Resilience allows you to adapt and thrive in the face of challenges, setbacks, and changes in the market. It is all about staying true to your core values while being flexible enough to weather storms and emerge stronger on the other side. By investing in relationships, systems and innovation, you can future-proof your brand for survival.

→   Brand Resilience Scorecard
→   Brand Protect Action Plan
→   Agility Framework

MESSAGING Communicate with Intent

Effective marketing is about resonating with your audience. In this module, you will master the powerful strategies that cut through the noise, drive connection and consistently convert. Dive into the world of target audiences, market segmentation and digital marketing essentials. By the end of this module, you’ll be armed with the knowledge to drive engagement, conversion, and long-term loyalty.

GENERATE INTEREST CAPTURE ATTENTION LAYERED MESSAGING THE LANGUAGE VAULT ELEVATE IMPACT BUILD COMMUNITY

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Generate Interest

Brand Building is the art of shaping the identity of your brand, crafting Who You Are, What You Stand For and the Impact You Want to Make. It includes your tone of voice, value proposition, consumer relevance and your ability to attract customers in a way that makes it fast and easy for them to buy from you.

→   Understand the Brand Building Framework
→   Discover your Brand’s Untapped Potential
→   Design your Implementation Process

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Capture Attention

Brand Building is the art of shaping the identity of your brand, crafting Who You Are, What You Stand For and the Impact You Want to Make. It includes your tone of voice, value proposition, consumer relevance and your ability to attract customers in a way that makes it fast and easy for them to buy from you.

→   Understand the Brand Building Framework
→   Discover your Brand’s Untapped Potential
→   Design your Implementation Process

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Layered Messaging

Brand Building is the art of shaping the identity of your brand, crafting Who You Are, What You Stand For and the Impact You Want to Make. It includes your tone of voice, value proposition, consumer relevance and your ability to attract customers in a way that makes it fast and easy for them to buy from you.

→   Understand the Brand Building Framework
→   Discover your Brand’s Untapped Potential
→   Design your Implementation Process

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The Language Vault

Brand Building is the art of shaping the identity of your brand, crafting Who You Are, What You Stand For and the Impact You Want to Make. It includes your tone of voice, value proposition, consumer relevance and your ability to attract customers in a way that makes it fast and easy for them to buy from you.

→   Understand the Brand Building Framework
→   Discover your Brand’s Untapped Potential
→   Design your Implementation Process

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Elevate Impact

Brand Building is the art of shaping the identity of your brand, crafting Who You Are, What You Stand For and the Impact You Want to Make. It includes your tone of voice, value proposition, consumer relevance and your ability to attract customers in a way that makes it fast and easy for them to buy from you.

→   Understand the Brand Building Framework
→   Discover your Brand’s Untapped Potential
→   Design your Implementation Process

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Build Community

Brand Building is the art of shaping the identity of your brand, crafting Who You Are, What You Stand For and the Impact You Want to Make. It includes your tone of voice, value proposition, consumer relevance and your ability to attract customers in a way that makes it fast and easy for them to buy from you.

→   Understand the Brand Building Framework
→   Discover your Brand’s Untapped Potential
→   Design your Implementation Process

MARKETING
Cultivate Deep Connection

At the heart of every thriving business is a strong set of fundamentals. This module covers essential topics such as refining your value proposition, establishing a clear employee journey and crafting a compelling vision and clear direction. By honing these skills, you not only set the stage for accelerated growth but also create an ecosystem where success becomes an inherent part of your journey.

IDENTIFY the PURPOSE DEFINE the MEASURE ALIGN the VALUE CREATE the OFFER COMMUNICATE the VALUE LAUNCH to MARKET

Identify the Purpose
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Brand Building is the art of shaping the identity of your brand, crafting Who You Are, What You Stand For and the Impact You Want to Make. It includes your tone of voice, value proposition, consumer relevance and your ability to attract customers in a way that makes it fast and easy for them to buy from you.

→   Understand the Brand Building Framework
→   Discover your Brand’s Untapped Potential
→   Design your Implementation Process

Define the Measure
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Brand Building is the art of shaping the identity of your brand, crafting Who You Are, What You Stand For and the Impact You Want to Make. It includes your tone of voice, value proposition, consumer relevance and your ability to attract customers in a way that makes it fast and easy for them to buy from you.

→   Understand the Brand Building Framework
→   Discover your Brand’s Untapped Potential
→   Design your Implementation Process

Align the Value
—

Brand Building is the art of shaping the identity of your brand, crafting Who You Are, What You Stand For and the Impact You Want to Make. It includes your tone of voice, value proposition, consumer relevance and your ability to attract customers in a way that makes it fast and easy for them to buy from you.

→   Understand the Brand Building Framework
→   Discover your Brand’s Untapped Potential
→   Design your Implementation Process

Create the Offer
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Brand Building is the art of shaping the identity of your brand, crafting Who You Are, What You Stand For and the Impact You Want to Make. It includes your tone of voice, value proposition, consumer relevance and your ability to attract customers in a way that makes it fast and easy for them to buy from you.

→   Understand the Brand Building Framework
→   Discover your Brand’s Untapped Potential
→   Design your Implementation Process

Communicate the Value
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Brand Building is the art of shaping the identity of your brand, crafting Who You Are, What You Stand For and the Impact You Want to Make. It includes your tone of voice, value proposition, consumer relevance and your ability to attract customers in a way that makes it fast and easy for them to buy from you.

→   Understand the Brand Building Framework
→   Discover your Brand’s Untapped Potential
→   Design your Implementation Process

Launch to Market
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Brand Building is the art of shaping the identity of your brand, crafting Who You Are, What You Stand For and the Impact You Want to Make. It includes your tone of voice, value proposition, consumer relevance and your ability to attract customers in a way that makes it fast and easy for them to buy from you.

→   Understand the Brand Building Framework
→   Discover your Brand’s Untapped Potential
→   Design your Implementation Process

SALES Amplify Value & Impact

Numbers tell the story of your business. But they can be scary when you don’t fully understand them or know what to look at or where to find them. In this module, we demystify all the stress around numbers and help you gain the confidence to make informed financial decisions that drive growth and stability.

BE INTENTIONAL CREATE the STRATEGY INNOVATION and INTENSITY CHANNELS and CONVERSIONS CADENCE is CRITICAL BENCHMARKS and VISIBILITY

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Be Intentional

Brand Building is the art of shaping the identity of your brand, crafting Who You Are, What You Stand For and the Impact You Want to Make. It includes your tone of voice, value proposition, consumer relevance and your ability to attract customers in a way that makes it fast and easy for them to buy from you.

→   Understand the Brand Building Framework
→   Discover your Brand’s Untapped Potential
→   Design your Implementation Process

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Create the Strategy

Brand Building is the art of shaping the identity of your brand, crafting Who You Are, What You Stand For and the Impact You Want to Make. It includes your tone of voice, value proposition, consumer relevance and your ability to attract customers in a way that makes it fast and easy for them to buy from you.

→   Understand the Brand Building Framework
→   Discover your Brand’s Untapped Potential
→   Design your Implementation Process

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Innovation & Intensity

Brand Building is the art of shaping the identity of your brand, crafting Who You Are, What You Stand For and the Impact You Want to Make. It includes your tone of voice, value proposition, consumer relevance and your ability to attract customers in a way that makes it fast and easy for them to buy from you.

→   Understand the Brand Building Framework
→   Discover your Brand’s Untapped Potential
→   Design your Implementation Process

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Channels & Conversions

Brand Building is the art of shaping the identity of your brand, crafting Who You Are, What You Stand For and the Impact You Want to Make. It includes your tone of voice, value proposition, consumer relevance and your ability to attract customers in a way that makes it fast and easy for them to buy from you.

→   Understand the Brand Building Framework
→   Discover your Brand’s Untapped Potential
→   Design your Implementation Process

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Cadence is Critical

Brand Building is the art of shaping the identity of your brand, crafting Who You Are, What You Stand For and the Impact You Want to Make. It includes your tone of voice, value proposition, consumer relevance and your ability to attract customers in a way that makes it fast and easy for them to buy from you.

→   Understand the Brand Building Framework
→   Discover your Brand’s Untapped Potential
→   Design your Implementation Process

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Benchmarks & Visibility

Brand Building is the art of shaping the identity of your brand, crafting Who You Are, What You Stand For and the Impact You Want to Make. It includes your tone of voice, value proposition, consumer relevance and your ability to attract customers in a way that makes it fast and easy for them to buy from you.

→   Understand the Brand Building Framework
→   Discover your Brand’s Untapped Potential
→   Design your Implementation Process

“the best way to predict the future, is to create it”
are you ready for change?

  • AMPLIFY IMPACT  –  with captivating communication
  • ATTRACT CLIENTS  –  with high value and irresistible offers
  • REGULATE CASHFLOW  –  with a consistent sales cycle
EXCLUSIVE 

PREMIUM PERKS

LIFETIME ACCESS

Unlock a lifetime of knowledge with LOFT EDU.  Enjoy continuous learning with the opportunity to re-watch and re-work all aspects of your business whenever you need to. It’s like having us ride shotgun with you!

THE VAULT

For the first time ever, we are giving you access to our entire vault of tools, trackers, resources and frameworks. We have built these from scratch and work with them every day so we know just how well they work!

GUARENTEED RESULTS

Dive into this process and go all-in with us by following the lessons & implementing the actions & don’t get results? Not only will we refund you, but we’ll also work with you personally until the results come.

Client Love

I had the privilege of working with Vanessa, and the experience has truly transformed my business. Having worked with various coaches in the past, I was pleasantly surprised by the unique tools and perspectives Vanessa brought to the table. Her insights prompted a profound shift in my thinking, revealing new possibilities for my business that I had previously overlooked. Vanessa’s guidance helped me recognize the often overlooked aspects that can profoundly impact our success, even amidst our daily grind. I am sincerely grateful for her support and guidance. Thank you, Vanessa, for helping me see my business in a whole new light.

Anita G -

Working with LOFT Inc has been one of the most valuable and genuine experiences of my life! It has been a total game changer for me and my team! The level of experience integrated with their level of care and authenticity has had such a positive impact on our business and personal life. The guidance, the content, the 1:1 sessions, the chats and the consistent support has just been above and beyond, the value has been priceless. The business has grown in every aspect and so have we as business owners. We are forever grateful & highly recommend you to join this amazing warm, wonderful group of people.

Amelia P -

Working with LOFT Inc has been such an amazing eye opening & life transforming experience. After being in business for 14 years I thought I knew most things & was doing pretty well, however they helped me to see my business from a whole new light and helped me explore the untapped potential growth within my business I didn’t even know existed. The possibilities for me and my business are endless. The LOFT team are always there ready to help and support you – they make you think differently and explore other ways of thinking and operating. I cannot recommend Vanessa and her team highly enough. Truly life changing!

Jane S -

I have worked with Vanessa and her fantastic team at LOFT Inc over the last 18 months and in this time I completed 2 education programs. The programs have helped me as an individual to really grow and take charge of my business. The fact that these programs not only helped drive profit, but they also assisted with information on so many other parts of your business that sometimes gets forgotten or pushed aside was extremely valuable to me. I was able to redefine my Brand, service offering, pricing and profitability. Thank you to the wonderful team at LOFT Inc and I look forward to our continued partnership this year!

Toni P -

I have been working with Vanessa and LOFT Inc for 5 years now and can contribute the successful results on my P&L to the strategic planning gained through her various workshops and personalised mentoring sessions. Vanessa is very relatable, has the experience and the knowledge to ensure growth and optimisation in your business. With 30 years’ running my own business, I find her guidance provides me with renewed motivation, energy, and passion. Vanessa is the real deal and I know my investment with LOFT guarantees me great returns in my business.

Kylie T -

Vanessa is true game changer in every sense of the word. She came into my life at a time when I had lost all connection and enthusiasm for my business, but yet somehow, she managed to completely transform my perspective. Vanessa is so invested in your own personal happiness that she helps break down your walls and work through why you feel the way you feel.
I went from wanting to throw the towel in to a 30% growth, expanded to a second location and woke up every day feeling inspired, empowered and motivated.

Andrea R -

FOUNDATIONS MATTER

Just like a skyscraper relies on a solid foundation, your business’s success hinges on the strength of its foundations. By starting strong with LEVERAGE, you’re ensuring accelerated financial growth and long-term viability.

Are you ready to take the first step towards transforming your business? Join LEVERAGE today and equip yourself with the tools to thrive in an ever-evolving business landscape. Your journey to empowered growth starts here.

  • LIFETIME ACCESS  –  yours to watch and rewatch anytime
  • THE VAULT  –  access all our resources & frameworks
  • GUARENTEED RESULTS  –  it’s tried and tested